We all love Marks & Spencer, so why aren't we buying its clothes?
Edna Cohen is 72. She lives in North Leeds and next week she’s flying out for a week in Tenerife. It’s why she nipped on the bus into the city centre to buy a few last minute holiday items, including a couple of cotton cardigans from Marks & Spencer.
“It’s just in case it gets a bit chilly in the evenings,” says the retired nurse, echoing the words that have been said in M&S aisles a thousand times before. “The clothes here are always a nice fit and you know you are getting good quality. I could get something similar elsewhere for a bit cheaper, but even at my age I want it to last.”
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Hide AdIt’s the kind of testimony which could have been written by the M&S marketing department, but the problem for the store, a staple of the Great British high street, is that there aren’t more Ednas.