Lidl: Supermarket chain teams up with Arnold Schwarzenegger for new budget DIY range with over 100 products

Arnold Schwarzenegger will be appearing in TV and social media ads for Lidl.

Published 30th Aug 2023, 14:30 BST

Updated 30th Aug 2023, 14:31 BST

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Bargain supermarket Lidl and Hollywood star Arnold Schwarzenegger have teamed up to promote Lidl’s new DIY range. The former bodybuilder has become a brand ambassador for Lidl’s Parkside DIY tool range, which includes over 100 products.

Appearing in an advert to unveil the new partnership with Lidl, Schwarzenegger promotes its popular DIY and home-improvement brand. The collection includes various tools such as gardening equipment and accessories.