Lowest priced supermarket this Christmas named coming in ahead of Tesco and Morrisons

Asda has been named as the cheapest priced supermarket for Christmas food products by trade magazine The Grocer. The recognition comes during a time when many of us are feeling the tightening grip of the cost of living crisis.

Asda’s focus on providing the lowest prices for customers this Christmas comes as the supermarket’s latest Income Tracker shows that 40 per cent of all UK households had negative discretionary income in November – meaning their take home pay doesn’t cover the cost of essential spending. The tracker also showed the average UK household was £107 worse off in November compared to last year as the cost of living crisis continues to bite.