Smoking singles are three times more likely to be ‘left on the shelf’

As 38% of online daters would swipe left to reject a would-be love interest if they were seen smoking or vaping in their profiles.

Interestingly, more men admitted to swiping left on women seen smoking cigarettes on their profiles (42% vs 36%), which was slightly lower for visibly vaping but saw a similar ratio split (38% vs 33%).  Roll up cigarettes were voted as the least attractive smoking device according to one fifth of the nation.

A bold quarter of those polled have lied about their smoking habits on their dating profile, while 1 in 4 admit to have strategically cut a date short due to the other party lighting up or taking a puff. A further two thirds also agree it’s very impolite of their date to smoke around them without asking for permission first with 32% saying it makes them feel “disgusted” and 26% said they feel annoyed.

Darren Griffin, UK Country Manager from ZYN comments:

 “It’s reassuring that so many non-smokers have suggested healthier alternatives to their dates and this will no doubt help us achieve our ultimate goal.

“We’re confident that we’ll see a smoke-free world by 2030 - which is still quite a way away; so it’s interesting to see that this is already something most Brits wouldn’t like to see on a potential partners’ dating profile.

“With ZYN, not only is it discreet, it can be enjoyed without interruption to where the user is or what they’re doing - making sure everyone is present enough to secure that all important second date!”